Welcome! Upstarta.biz is the home of a group of people who run, or are interested in running, their business according to a set of Principles that make them more people friendly (both to clients and self), resilient to recessions, (potentially) better for the environment, and more.

While being particularly suited to on-line, ICT and Open Source related endeavours, we are by no means limited to that. In addition, the guidelines also apply well to non-profits and other organisations.

There are plenty of startup groups, the difference is Upstarta doesn't go for "get rich quick" stuff. Less sexy, for sure... but we reckon the results are better.

You can also follow us on Twitter (@Upstarta).